Previous excursions by Exquisite Form, Sarong, Flexes, Maidenform, Playtex, Question Mark and other brands proved short and unsatisfactory. But it doesn’t mean that stations, networks and citizen groups feel any more comfortable about putting such products on the home screen. The heavy saturation campaign of International Latex is the strongest entry to date of brassiere and girdle advertisers into television.
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In bullet bras, they were lethal weapons.”īusting through TV’s bra barrier - and the underwear-related words that were too improper for televisionīy Bob Bernstein – Billboard (Sep 29, 1956) We’d achieved the atomic bomb, better living through chemistry, and all this naive optimism produces very flamboyant dress, and nothing could be more flamboyant than the ’50s breast. “It was the antithesis of the ’20s,” said Maeder.
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Unless you were an adolescent then, the ’40s were a boring time for breasts, but, ahhhh, the ’50s, were much better. “Well, bias-cut fabric is like total nudity, because women in those gowns couldn’t wear underwear - it would cause a line,” said Maeder. “In the ’30s, everyone thought they’d gone so far in the ’20s that the next step was total nudity,” he said. “The history of Western fashion is the rearrangement of that part of the female anatomy, which nature, unfortunately, has never been able to put in the place required by the mode.” In 1903, they hung over your belt and were called the ‘monobosom,’ and in the ’20s, you weren’t permitted to have them at all! In 1803, they were in front of the shoulders.
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“In a nutshell,” explained Maeder, “in 1798, the bosoms were under the chin.
#Vintage gay movies from the 60s showing teen boys free
Abreast of trends, and history, too (1988)Įxcerpted from a column by Robin Abcarian Detroit Free Press (Detroit, Michigan) May 26, 1988Įdward Maeder, curator of costumes and textiles at the Los Angeles County Museum of Art, has a unique talent: the “ability to date art within one year of its origins by the relationship of the breast to the body.”